Renaissance of our Roots, you can call us RooR for short, is a new fashion company that produces contemporary clothing with beautiful fabrics from the continent of Africa. We source fabrics such as Ankara from Nigeria, Kente from Ghana, Bògòlanfini (Mud-cloth) from Mali and Khanga from East Africa.

Each fabric, carefully selected from local markets, is made from a fusion of age old techniques and modern vision, lovingly transformed into fashion masterpieces by the talented hands of native tailors. RooR aims to bring a little piece of Africa to your small corner of the world, evoking a unique cultural fashion experience.

As a ready to wear brand our clothes have always catered to the individuals who do not appreciate being told what to wear but prefer to discover fashion in a more personal way, experimenting with different fabrics, patterns and shapes.