About

Rose Noire Productions, Inc. is an authorized New York City Department of Education vendor (Vendor #ROS645906) and social impact organization dedicated to youth workforce identity development through fashion, film, and design. Operating under the brand Haus of Noire and headquartered in Mount Vernon, New York, Rose Noire Productions has spent seventeen years building programming that treats identity as the foundation of behavior, workforce readiness, and long-term life outcomes for young people.

At the center of the organization’s work is a proprietary framework called Human Architecture, paired with a NeuroCognitive Intelligence (NCI) methodology that identifies and addresses the psychological root causes behind disengagement, underachievement, and justice involvement in youth. Rather than managing symptoms, Rose Noire Productions rebuilds the identity underneath them, using technical mastery in fashion design, film production, and systems logic as the vehicle for change.

The organization runs two distinct program tracks, kept intentionally separate in structure and funding. Fashion Journey is a school-deployed workforce residency connected to Rose Noire’s 501(c)(3) status, currently anchored by an active annual contract with Renaissance School of the Arts in East Harlem. The program has produced a 100% completion rate and an 80% documented increase in participant self-efficacy and leadership. ID.ENTITY is an identity-redirection program built for court-referred, justice-involved, and at-risk young adults, currently in active development and scaling discussions with the NYC Law Department’s Bronx Family Court and the NYC Department of Correction, with continuous on-site delivery already underway through community partners including the South East Bronx Neighborhood Community Center.

Rose Noire Productions is led by Chairman and CEO Ray Lyles, a New York-based cultural brand architect with over fifteen years directing brand campaigns, partnerships, and experiential activations for entertainment, hospitality, and consumer brands. Lyles directed the brand and digital campaign strategy for the Room 112 National Tour, generating 1.4 billion TikTok views and 2.1 billion YouTube views, and has secured and led named brand partnerships with Pepsi, Crown Royal, and the Tribeca Film Festival. His work translating brand strategy into community outcomes has been recognized by the New York City Public Advocate, the Westchester County Board of Legislators, and the Mayors of both Yonkers and Mount Vernon.

Rose Noire Productions holds full institutional compliance and procurement readiness, including a Unique Entity ID (F9NBN3FAPL92), CAGE Code (01C20), HHS Accelerator Prequalification, New York State Statewide Financial System Vendor ID, and New York State Charities Registration. The organization is Candid Platinum Verified and maintains complete NYC PASSPort and PIP onboarding, removing procurement friction for schools, city agencies, and institutional partners seeking to bring its programming in-house.

The organization’s work has been featured in the New York Amsterdam News, in a July 2026 feature profiling how Ray Lyles uses fashion, film, and care for young people to drive measurable change, as well as on BronxNet television and in regional press covering youth development, workforce innovation, and justice-involved programming across Westchester County and New York City.

Looking ahead, Rose Noire Productions is expanding Fashion Journey into additional NYC public schools and Westchester County sites, scaling ID.ENTITY as a contracted redirection service for justice-adjacent agencies and community-based organizations, and preparing for La Soirée Noire, a luxury charity gala confirmed for June 27, 2027 at the Bartow-Pell Mansion Museum in the Bronx, benefiting the organization’s youth programming. The organization actively pursues grant funding, city contracts, and philanthropic partnerships aligned with workforce readiness, youth mental health, arts education, and reentry support.

Rose Noire Productions welcomes inquiries from school administrators, program directors, foundation officers, city agency partners, and corporate sponsors interested in bringing identity-first youth development programming into their institutions. All press and partnership inquiries can be directed to info@hausofnoire.org.