The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media. They have won Queens Awards for both Innovation and Export Achievement, Technical Emmys (Academy of Television Arts and Sciences), have been nominated for multiple Technical Motion Picture Academy Awards and been part of Championship winning Teams.

SBG was founded in 2008 to develop real-time pit wall strategy software for Formula 1 teams, combining sophisticated data analysis with clear, easily adaptable video displays. This software has been thoroughly proven over six years of intensive use in Formula 1, including a drivers and constructors World Championship winning season and many race victories.

Today, our applications are a critical component behind the scenes at Grand Prix races, top tier football games and dozens of premier sports events each week, providing strategic advantage to competitors, fast and accurate review for officials and a deeper insight for VIP guests.