West Palm Beach, FL. No man should have to see someone else wearing the same shirt, and no man better understands that than Eddie Edwards, owner of South Florida’s chicest men’s retail store, S!R Men’s Wear. Since their arrival, S!R’s exquisitely designed and French tailored shirts have provided the fashion forward male the ability to make a statement, without seeing it repeated…

Jean Philippe Heitz and Eddie Edwards opened S!R Men’s Wear at CityPlace the hottest outdoor shopping destination. Heitz, an architect and interior designer, brought his deeply honed aesthetic to create S!R’s unique space. “It’s more of a living environment than your traditional retail store,” says Heitz.

The shirts offered at S!R have never before been available in the United States. Produced in Paris, they were previously only found in select European destinations like St. Tropez and Cannes. The exquisite fabrics and attention to precise shaping result in a highly crafted, yet affordable- luxury.

“These shirts, with their attention to tailoring detail, fashionable button layouts and shapes, unique collar and cuff designs and long-wearing, high-quality fabrics are limited in their production, which is what sets S!R shirts apart from the rest. Our customer is a man who takes style seriously, but has a playful sense of what’s wearable and confidence in his own choices,” said Edwards.

S!R shirts range from $125 to $225, making them a fantastically decadent good buy. For more information on S!R Men’s Wear, please call 561.650.0007 or visit www.sirmenswear.com