About

PhaseOne, a business of The SI Organization, Inc. (the SI), is a leading analytic-based research and consultancy firm helping Fortune 500 companies improve the success rate of their marketing materials. Founded in 1982, PhaseOne has developed a powerful, scientifically based, proprietary methodology that provides a rigorous, objective analysis accurately forecasting target audience responses, particularly in terms of communications impact on the target’s attitudes and behaviors. PhaseOne provides some of the world’s most-recognized companies with customized analytics that are used from the earliest stages of strategy development to campaign optimization prior to consumer testing or campaign launch. PhaseOne is based in Los Angeles and McLean, Va.  For more information about PhaseOne, please visit www.phaseone.net.  For more information on the SI, please visit www.thesiorg.com.