About

SYE [Start Your Engine] is a French premium brand with a strong personality inventing a new kind of masculine elegance for your wrist. SYE is bringing Sport Tailoring to the world of watches by creating a perfect marriage of a classy yet relaxed style. If you want to change up your style, the Fastback system and our range of premium straps makes swapping out the strap feel like playing with Meccano.

With its fine leather, impeccable finish, exclusive style and attractive prices…
…Start your engine, and have fun!