Lieves Jewels

LIEVES: THE PEARL JEWELRY BRAND BY LIDIANE TOMM
Amsterdam, February 9th— In an era where consumers seek meaning as much as beauty, contemporary jewelry brand LIEVES emerges as a soulful voice in modern luxury — guided by the vision of its founder and creative director, Lidiane Tomm.
Operating between Amsterdam and Milan, Tomm is redefining pearl jewelry through a design philosophy rooted in ethics, cultural collaboration, and timeless restraint. Through LIEVES, she transforms pearls from traditional symbols into legacy piece — refined, responsible, and emotionally resonant.

A Founder Shaped by the World of Luxury
Lidiane Tomm’s journey into jewelry was not linear, but richly layered. From a young age, she built professional experience within Italian and French high-end fashion houses, working across brand management support, showroom sales, back-office coordination, after-sales service, and VIP client relations. This multifaceted exposure gave her a 360-degree understanding of luxury — from craftsmanship to client experience.
Alongside her corporate experience, Tomm also worked as a model, represented by Fashion Models Management in Milan. Immersed in the visual language of fashion, she developed an instinct for form, proportion, and storytelling — skills that would later shape her design sensibility.
She went on to earn an MSc in Luxury Management from the International University of Monaco (IUM), where she joined a specialized luxury internship track in South Korea, further expanding her global industry perspective and cross-cultural understanding of luxury markets.

The Birth of LIEVES
LIEVES was born from Tomm’s desire to create jewelry that felt both intimate and responsible — pieces that carry human stories rather than mass-produced anonymity.
Her design language blends Italian aesthetic elegance with Balinese artisanal heritage, resulting in creations that feel refined yet soulful. Each piece is meticulously handcrafted in Celuk, Bali — a historic silversmithing region where master artisans preserve techniques passed down through generations.
Working closely with these craftspeople, Tomm approaches design as a dialogue rather than a directive — honoring traditional knowledge while introducing contemporary silhouettes and restraint-driven forms.

Pearls, Reimagined
For Tomm, pearls are more than gemstones — they are living materials shaped by time, nature, and care.
Through LIEVES, she reframes pearls as modern design elements: organic, imperfect, and deeply expressive. Settings are intentionally minimal, allowing the material’s natural beauty to speak while ensuring durability through anti-tarnish sterling silver and 18K gold plating.
The result is jewelry that transcends trends — timeless yet unmistakably current.

Ethics as a Design Principle
Ethical production is not an accessory to the brand — it is its foundation.
LIEVES sources pearls from low-impact farming operations that prioritize environmental stewardship and fair labor practices. Production operates on a small-batch, made-to-order model, reducing waste and overproduction while enhancing exclusivity.
Beyond materials, Tomm is deeply committed to artisan empowerment. LIEVES supports flexible employment opportunities in Bali, including part-time work for local housewives, enabling economic independence while respecting family structures.
The brand also contributes to the Sideman Children’s Foundation, which provides after-school programs focused on Balinese culture, arts, and folklore — reinforcing Tomm’s belief that luxury should preserve culture, not extract from it.

A Human Vision of Modern Luxury
At its core, LIEVES reflects Lidiane Tomm’s holistic vision of luxury — one that balances aesthetics with accountability, and beauty with meaning.
Her work stands at the intersection of European refinement and Indonesian craftsmanship, proving that contemporary jewelry can be globally inspired while locally respectful.
As the industry moves toward transparency and conscious creation, Tomm positions LIEVES not just as a jewelry brand, but as a narrative platform — where every pearl carries a story of hands, heritage, and intention.