It delivers  a marriage of brand strategy and engagement services such as PR and social, blogger outreach, community management, product and content seeding, digital activations, events, product and store openings, all enhanced by performance marketing.

Marketers increasingly want to consolidate their agency roster and integrate cross-over disciplines such as PR, social and performance marketing. Brand marketers recognise that budgets go further and campaigns are more effective when these disciplines work together. Progressive marketers looking to buy PR feel that many agencies are too traditional in their approach and are demanding a more digital-led approach.  Honey is a response to marketers’ needs.