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December - A month that makes us nostalgic and takes a trip down memory lane of the year 2022. Australian-owned, Scoobies came into existence in 2018. Since its inception, the brand has been passionately working to revolutionize segments of the Indian kids' market to bring them at par with global standards. With 500+ products, Scoobies currently has 20+ stores pan India and presence on major E-commerce platforms like Amazon, Myntra, FirstCry, Nykaa & so on.
The year 2022 was a remarkable year for Scoobies. This year Scoobies focussed on bringing digital transformation and adopted high-efficiency business strategies to expand its offline growth. The year started with many new people joining Scoobies workforce in verticals like content, designing, technology, and more.
This year Scoobies ventured into western India and launched its first flagship store in Pune. Commenting on Pune’s store launch, Shantanu Dublish (Founder) said “We’re thrilled to enter western India in the heart of Maharashtra. We took this decision after witnessing a huge demand from our customers based in Pune, Mumbai, and adjoining areas. We see untapped growth potential in west India.” The opening of this flagship store is seen as yet another milestone by the brand. With this launch, Scoobies is enthusiastic to provide a world-class experience to shoppers.
This year Scoobies also kick-start its franchising growth strategy and opened its first franchise store in Hyderabad’s Sarath City Capital Mall. Talking about Scoobies franchise model, Kamakshi Manchanda, VP of Marketing & Alliances said “We see the franchise model as one of the major steps in our offline expansion that will have a long-term impact on the brand's success in the future.” She further said that “Hyderabad as a location for our first franchise store is remarkable as we were planning to venture in to South India for a long time. We feel that the location holds untapped growth potential for a brand like ours.”
Scoobies is excited to wrap this year with a bang and look forward to make 2023 even more eventful and output-driven year.