About

Se’Indonesia is a fast-growing Indonesian quick-service restaurant (QSR) brand redefining the way people enjoy everyday meals. Founded in 2022, Se’Indonesia was built with a simple mission: to make real, high-quality protein meals that are flavorful, nutritious, and affordable — accessible to everyone, everywhere.

Specializing in smoked beef (Sei Sapi) and smoked chicken (Sei Ayam), Se’Indonesia brings the authentic taste of Indonesia’s traditional smoking techniques to the modern dining experience. Each dish is slow-cooked to perfection, delivering a rich aroma and deep flavor that celebrates local culinary heritage while meeting contemporary convenience.

In just a few years, Se’Indonesia has expanded to over 155 outlets across Java and Bali, serving more than 25 million portions nationwide. Operating with a lean and efficient team at each outlet, the brand continues to set new standards in operational excellence, customer satisfaction, and accessible dining innovation.

At Se’Indonesia, every process — from cooking to service — reflects our core commitment to quality, integrity, and care. Because in everything we do, it has to be #SeiworthyItu.