About |
Business Description for Serious Play
Serious Play, located in Santa Fe, NM, is a transformative consultancy and coaching service designed for creatives, artists, and gallery owners seeking to elevate their artistic careers while maintaining a balance between artistic integrity and commercial success. Owned and led by Ivan Barnett, a visionary with over five decades of experience in the art world, Serious Play offers a unique blend of creative mentorship, strategic business insights, and personalized guidance tailored to each client's needs.
As the former co-founder and creative director of Patina Gallery, Ivan successfully guided numerous artists from emerging talents to established professionals. His vast experience as both an artist and gallery owner provides him with a comprehensive understanding of the art world’s intricacies, allowing him to diagnose problems and implement practical, innovative solutions for his clients. Through Serious Play, Ivan helps artists who want to navigate the complexities of studio management, marketing strategies, public relations, and presentation skills, ensuring they thrive in a competitive landscape while staying true to their creative vision.
At the core of Ivan’s approach is the belief that "serious play" fosters creativity and innovation. By encouraging his clients to explore, experiment, and take risks in their artistic practices, Ivan helps them unlock new levels of creative potential. Whether through one-on-one coaching sessions, where Ivan adopts a more personal and developmental approach, or his consultancy work, which provides strategic advice for enhancing business operations, Ivan's guidance is both practical and empowering helping his clients advance and elevate their careers.
Unlike his competitors, Ivan Barnett combines his extensive industry experience, empathy, and holistic approach to help artists and galleries achieve sustainable success and creative breakthroughs. His proven track record of success stories reflects his deep commitment to fostering artistic excellence and community engagement. Whether acting as a coach or consultant, Ivan is dedicated to helping his clients reach their full potential.
Serious Play is located in Santa Fe, New Mexico, an internationally renowned art hub, and opened operations for business in November 2024.
Mission Statement: “Serious Play's purpose is to guide and mentor artists and art organizations to unearth and re-discover more of their untold stories.”
For inquiries and more information, contact Serious Play at admin@serious-play.co or +1-505 471-1014.