Founded in 2008, ShimmySista is a lifestyle company that wants every woman to feel good about herself, enjoy the benefits of dance fitness and look beautiful while doing it. The company sells dance fitness clothing and accessories online and at pop-up stores on the east coast. The company started by providing clothing to the plus size belly dance community but has broadened the offering to include other forms of dance as well.

In addition to the online and pop-up presence, ShimmySista inspires women by posting inspirational messages on social media designed to help them feel good about themselves, be healthy and live life on their own terms.  The company also produces special events which showcase performers of all sizes.