About

We bring our expertise as a cultural anthropologist and our experience in implementing innovation in healthcare, financial services, manufacturing and other industries to companies that must adapt to changing times.

The SAMC consulting practice specializes in helping companies and organizations change in response to new economic environments. Using the methodology of ethnographic research, the theory and tools of anthropology and, where appropriate, the methods of Blue Ocean Strategy, we provide tailored management and marketing services to companies that want to "see, feel and think" about their business in new ways. Our approach helps them find new markets, create new demand, and as needed, transform their organization's culture to be better aligned with the new business environment to which they are adapting.

Often, we support the implementation of new initiatives and in many instances we lead the new-market development team for the client, ensuring integration between vision, strategy and execution.