About

SimpleKPI is a Software as a Service (SaaS) application that specializes in Key Performance Indicator (KPI) tracking.

Our mission is to provide affordable, easy-to-use KPI software for small and medium-sized enterprises (SMEs). We believe that software should be fit for purpose, fast, and, most importantly, simple to use.

Originally known as Iceberg Software in 2007, the company served clients like Phillips, BAE, and GE. The team came from diverse backgrounds in development, marketing, data analytics, and design. Driven by their passion for online software, we decided to create SimpleKPI—an independent solution that met the need for affordable, user-friendly KPI tracking.

SimpleKPI empowers users to create, manage, track, and visualize their KPIs online without the complexity of traditional business intelligence applications. Our goal is to challenge the dominance of feature-bloated BI systems by offering a refreshing, logical, and beautifully designed alternative.

Since launching in 2012, over 500 companies worldwide rely on SimpleKPI daily. Their customers span various industries, from mining to ice cream production. They remain 100% independent, with their users as their only investors. Based in the UK, their team covers Europe and beyond, connected by a shared passion for creating beautifully simple software.