About

Founded by brand strategist Nicole Bray and flavor-driven innovator John Enghauser, Jeng is a female-led premium functional non-alcoholic cocktail brand built for consumers who want more from what they drink, more flavor, more intention, and more emotional resonance.

Jeng’s core consumer is the modern millennial woman, wellness-focused professionals and moms navigating new life stages such as perimenopause and menopause. She is deeply intentional about ingredients, seeks functional benefits without sacrificing pleasure, and is actively reducing or eliminating alcohol. She isn’t looking to get drunk, she’s looking for relaxation, connection, control, and rituals that feel elevated and adult. Jeng meets her where she is, offering microdosed, sessionable cocktails that deliver a gentle lift and sophisticated experience without the hangover or compromise.

Unlike much of the non-alcoholic category, which often prioritizes trends, gimmicks, or ingredient overload, Jeng leads with taste first. Every formula is developed in-house by the founder, ensuring balance, complexity, and mixology-level flavor. This approach has earned national recognition, including Best NA Gin & Tonic in America (The Washington Post) and #1 Non-Alcoholic Beverage in the U.S. (BuzzFeed, two years running), alongside features in Oprah’s Favorite Things, Vanity Fair, Vogue, and People.

With expanding distribution across multiple states and growing presence in both retail and direct-to-consumer channels, Jeng has reached a critical inflection point, combining strong product-market fit, increasing retail momentum, and deep consumer loyalty built through intentional brand storytelling and exceptional taste.

With a lean and experienced founding team maintaining significant ownership, and no institutional investors to date, Jeng is positioned for capital-efficient scale. As the non-alcoholic and functional beverage landscape continues to evolve, Jeng isn’t chasing the category, it’s helping define it, one beautiful can and one exceptional pour at a time.