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The 3rd Annual Sip and Savor Jax: Jacksonville Restaurant Week is presented by the First Coast Chapter of the Florida Restaurant and Lodging Association. The purpose of Sip and Savor Jax: Jacksonville Restaurant Week is to highlight Jacksonville as a thriving, eclectic dining destination to its local residents. Sip and Savor Jax introduces Jacksonville residents and visitors to restaurants they may not have patronized before with value-driven, experiential menu offerings.