Smiling Bear is an Australian character brand created by Guy Paterson. The inspiration for Smiling Bear comes from the laid back, feel-good Australian lifestyle.

The brand embraces a fun, positive outlook on life and has the infectious message of SMILE MORE at its core. The designs are full of personality combining cute, catchy slogans with striking graphic imagery.

Smiling Bear is aimed primarily at junior through to teen girls. The brand and its message resonate strongly with people around the globe.