Southwest Strategies LLC was formed in 2000 by partners Alan Ziegaus and Chris Wahl. The partners brought more than 40 years of combined experience in public relations, public affairs and marketing to the firm, which has become one of the leading public affairs and public relations firms in San Diego. Southwest Strategies offers strategic planning and communications services and graphic design for leading businesses and organizations in the region.

Southwest Strategies treats each client as a partner, with one of the company's principals responsible for ensuring that the communication goals of the client are not only reached but exceeded. We approach each challenge from a strategic point of view, seeking first to learn as much as possible about our client's business and then applying creative strategies to select and develop the best tools possible that will help to move our clients forward.