About

SparkStory Marketing is a Strategic, AI-driven digital marketing firm built to help small and purpose-driven businesses grow with clarity, integrity, and measurable impact. Founded by Jennifer Christensen and Sara Jokela, SparkStory was created to bring enterprise-level strategy and execution to organizations that need results—but have historically been priced out of high-quality marketing.

With more than 15 years of executive leadership experience, Jennifer previously served as CMO and CRO of Beacon Media + Marketing, a three-time Inc. 5000 award-winning agency she successfully scaled and exited. That experience—combined with deep specialization in healthcare, behavioral health, faith-based organizations, and service-driven businesses—shapes SparkStory’s disciplined, data-forward approach.

SparkStory helps clients repair and strengthen their marketing foundation before layering in strategy, AI tools, and growth systems. The firm focuses on modern search behavior (GEO and AI-assisted discovery), local and national SEO, brand storytelling, conversion optimization, and ethical AI implementation. Every engagement is rooted in transparency, performance tracking, and long-term sustainability.

Headquartered in Alaska, SparkStory proudly serves local businesses while also working nationally with faith- and purpose-driven organizations. The firm is committed to strengthening local economies, amplifying authentic stories, and helping businesses compete in an increasingly AI-shaped marketplace—without compromising values.

At its core, SparkStory exists to help organizations be seen, trusted, and chosen by the audiences they are called to serve.