"Gear the Way You'd Design It". That's not just a bunch of marketing mumbo jumbo. We're the same obsessed dog lovers and hunters as you and your partners. Like you, we spend every possible second in the field or crouched behind a blind. Like you, we respect the tradition and we believe in conservation. We make gear the way you'd design it because we could be the one walking the prairie with you or searching the sky in the blind beside you.