Stand Out Results was forged from the constant observations by founder, Vicki M James, of small- and medium-sized companies who were making marketing harder than it really needed to be. With over 20 years of experience working with locally- and nationally-owned companies, she has become an expert in internal and external marketing, branding, and lead generation. She enjoys mentoring her clients on how to stand out from their competition and command a premium price for their services through marketing strategy, selling without selling and a total customer experience.
Vicki has presented to groups and organizations across the country as the lead sponsor representative at events, as a guest speaker at national annual events, and as a focus group facilitator. She speaks locally and regionally on the topics of selling without selling, marketing externally and internally, the complete brand profile, and the total customer experience. Most recently, Vicki presented “How to Land your First Client” at Rochester Institute of Technology’s Entrepreneur Conference, "Sell Without Selling at SCORE, "7 Steps to Marketing Success" at Rochester Women's Network and “Perceived Indifference” at the local chapter of the National Association of Women Business Owners Power Lunch.
When Vicki’s not sharing her knowledge about marketing, she is sharing her passion of being socially conscious servicing on the YWCA Empowering Women Luncheon committee and the Rochester Women’s Network Board where she represents the Marketing Committee as the VP.