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Market Research
Star Marketing Resources can help define your target market and their buying habits utilizing the latest up to date market research, analysis and studies available.
Trend Analysis
Markets fluctuate, and supply and demand forces conditions in the market place to change often and without notice. To make profitable decisions for your company, you need to stay abreast of these sudden changes.
Star Marketing Resources has insight into future market trends due to their strong relationship with all mediums. Our extensive history of buying the medium allows us to analyze market trends and accurately forecast future changes in the market. This information is vital to our clients when marketing their products and services.
Brand Development
Whether your launching a new company or introducing a new product into the market it is essential to create a strong and memorable brand from the very beginning. In some instances a company has been in business for a while and needs to do some brand repairs, brand extensions or even re-branding. Star Marketing Resources will assess your needs and give you the necessary recommendations to put your company on the right track to success.
Public Relations
Planning
We recommend the objectives, the creative and media strategy required to achieve them, and the budget.
Research
We find the needed information and audit the targeted public, as well as conduct formal research projects when needed.
Creative
The creative function consists primarily of preparing the public relations message that includes: original incisive writing, artwork, and other verbal or visual material that is needed to fulfill the objectives.
Financial Services
We provide specialized help in reaching the financial public such as business reporters, financial analysts, banks, and brokerage firms.
Media Relations
This involves preparation and cost effective placement of materials for the media.
If it is public relations that your company needs, our world-class promoters will be delighted to assist you.
Our team will handle every detail from writing press releases to planningyour company�s next event. Our promoters are seasoned professionals, extremely resourceful and well connected on a global level.
Media Buying
Showcasing your advertising campaign with impact and longevity is our specialty. With over 15 years of experience planning and executing media buys, our media director has the contacts, experience and the know-how to negotiate the most targeted and cost effective media buys. Whether it is print, radio, television, out-door or web, we will create detailed, professional media budgets that positively impact your bottomline.
Copy Writing
Our seasoned team of copywriters will create the perfect mood, tone and psychological enhancement to make your product and/or services captivating, relevant and unique.
Corporate Identity
Creating a strong corporate identity for your company is paramount. The corporate identity or brand is often the most valuable single asset a company has. The benefits are endless, from high recognition by consumers, industry/political leaders, investors, and business analysts to greater employee satisfaction. Our professional team of designers,copywriters, art directors and media consultants are all highly trained and focused professionals.
Marketing Pieces
Rendering & Floor Plans
Our creative team will produce state of the art renderings of your future properties that are of picture perfect quality.
Print Advertising
At Star Marketing Resources we carefully predict your audience and target it with the right message. We understand that your ad is competing with other ads for attention and that we need to make sure yours is the one they notice.
We will use various means to this end; at times it is shock, or perhaps humor or just straight facts, it all depends on the main selling point.
Our main goal is to have all advertising consistent with your corporate identity guidelines.
Every ad despite its unique message should convey it belongs to the same family of products and services. The goal is to ensure that if a client sees your ad and later visits your web site, they all have the samelook and feel. We deliver this consistency and quality.