About

To mark the 15th anniversary of my beauty brand, Divine Herbal, I spent two years pulling off a deeply personal creative tribute: seamlessly hiding more than 40 Mariah Carey song titles inside our official anniversary brand film, using only dialogue and animation.

As a lifelong Mariah fan, this project was built as a creative homage to her song writing legacy. It required meticulous scripting and three separate re-shoots to ensure the references blended in 100% naturally. The film functions as a celebration of my brand's milestone, yet holds a hidden, artistic layer that most viewers - including dedicated Mariah Carey fans do not notice unless they are told about it beforehand. After months of extensive research, I have been unable to find another branded film globally that embeds song titles as a creative tribute, this way.

I can speak on the hurdles of running an independent beauty brand for 15 years, the technical and creative hurdles of scripting/editing a complex artistic homage, as well as formulating the first 100% natural British-made topical hair loss product on the UK high street.

The film can be viewed here: https://youtu.be/IRoSTz0B4oM

I am available for interviews and can provide high-resolution stills, Press Release and the 'fan-discovered' list of embedded tracks, upon request.