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FOR IMMEDIATE RELEASE
Dr. Lisa Lang to Present at the 2014 Theory of Constraints International Conference
May 15, 2014: “Dr. Lisa” Lang, a renowned name when it comes to Theory of Constraints (TOC) and the current Chairman of the Board for the Theory of Constraints International Certification Organization (TOCICO). In addition to her chairman duties, Dr Lisa will be presenting at the upcoming TOCICO Conference on June 8, 2013 in Washington D.C. According to sources, Dr. Lisa will be presenting the ‘Marketing for Consultants’. The attendees will learn the common mistakes most consultants make and how to avoid them. How Theory of Constraints applies to marketing and what you can do to improve your marketing immediately.
According to the sources, TOCICO is a global non profit certification organization for TOC practitioners, academics and consultants and aims to provide and develop certification standards. The organization also facilitates exchanges in the TOC sphere in relation to the latest advances and developments in the TOC tools and implementation methods. The certification process is meant to provide individuals, as well as, the industry with an internationally recognized standard. The same can be used to assess various levels of expertise in the Theory of Constraints.
Dr. Lisa authored Chapter 22 of the Theory of Constraints Handbook titled “Mafia Offers: Dealing with a Market Constraint” which reached the number one position on Amazon in its category. When contacted in relation to the same, Dr. Lisa said, “A Mafia offer is an offer so good that your customers can’t refuse it and your competition can’t or won’t offer the same. Operational improvements are required for a true Mafia Offer to be developed.”