Determined, innovative and resourceful. These are key traits necessary to become a successful business in today’s economy.

Not surprisingly, they are all words you could use to describe Joseph A. Donahue, creator of Toobeez and General Manager of TOOBEEZ.

Part engineer, part inventor and part mad scientist, Joe had a vision of creating a life-sized Tinker toy building system that could be used as a toy, an educational tool, a teambuilding prop or a therapeutic aid.

After four years of business planning, market research and manufacturing trips, along with seemingly endless conference calls with engineers, designers and attorneys, Toobeez were born in 2001.