The ArLena Richardson Agency manages the personal brand of  sports celebrities and executive personalities. The consulting firm was founded, in 1990. The owner, ArLena Richardson, is a doctoral student at the United States Sports Academy. located in Daphne, Alabama. She holds a BS in economics from Southern Methodist University and a Masters in Business Administration/Information Technology from Western International University. ArLena is a former two-time chief operating office at Black Athlete Sports Network. She began her career with Arthur D. Little, Inc, the world's oldest management and technology consulting firm.
The agency's clients and associates are achievers in the realm of sports, business, and literature.