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The Business WorkShop Inc. is pioneering expertise in discovering opportunities in the fields of  Consumer/Patient Self Care and Health Management. Our expertise is in self care.  Now more than ever, the consumer is evolving their behaviour to become more self care oriented. As the consumer evolves it creates opportunity for business and government to evolve and drive the consumer behaviour to benefit of all parties.

More than ever, it will be the consumers and patients who will take a compelling spot in driving Health Care landscape altering its architecture and form to become Self Care for Health. They will drive Health Care systems, cost structure, provider influence, drug development, integrative medical approaches, new products, services and solutions.

The growing diversity in population, needs and goals will enable them to proactively control their health through Self Care. It will no longer be adequate that they are presented with choices that will impact their health, they want to be part in the creation of these choices.

Undeniably, people are getting older, general health status is evolving and increasingly, people are facing the realities of chronic diseases. Yes, they are aware and even more; they want to do something early.

The result - consumers are changing their habits:

• They are making healthy lifestyle choices such as physical activity and healthy eating
• They are making more effective use of medicines and health care interventions
• They do more self diagnosis and risk assessment
• They are self treating involving responsible use of medication (OTC and prescription)
• They are self managing which includes being able to handle the symptoms of disease either alone or in partnership with health and social care professionals or other people with same health condition.