About

The GEO Agency is a London-based agency specialising in Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), SEO, and Reputation Management.

We help businesses get found, cited, and recommended by AI-powered search platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.

The way people search has fundamentally changed. AI is now the first port of call for consumers researching products, services, and providers. Instead of scrolling through ten blue links, buyers are asking AI platforms for direct answers, and those platforms are choosing which businesses to recommend. If your business is not structured to be cited by AI, you are invisible to a growing segment of your market.

Traditional SEO optimises for search engine rankings. GEO optimises for AI citations. These are not the same thing, and the gap between them is where most businesses are silently losing ground.

The GEO Agency was founded by Ayse Durmush, a digital expert with 28 years of experience working with global brands including Google, Apple, Microsoft, LEGO, Virgin, and O2. Ayse holds MCIM credentials, is the author of the ChatGPT Millionaire Blueprint, a member of the Anthropic Claude Partner Network, and a certified Claude Architect.

She has been featured in major international publications and news networks.

Core services include:

GEO (Generative Engine Optimisation) — Structuring your content, entity signals, and digital footprint so AI platforms recognise, trust, and cite your business in relevant answers.

AEO (Answer Engine Optimisation) — Optimising your content to directly answer the questions your ideal customers are asking AI platforms, so your business is the recommended response.

SEO — Traditional search engine optimisation to ensure your website ranks on Google and Bing, working in tandem with your GEO and AEO strategy.

Reputation Management — Monitoring, building, and protecting your brand's presence across the web, review platforms, and AI-generated summaries to ensure what people find about you reflects the business you have built.

AI Visibility Audits — A comprehensive audit of how your business currently appears across AI search platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini. Includes AI visibility scoring, competitor intelligence, SEO analysis, full digital footprint review, and a prioritised action plan.

Working with businesses across sectors including professional services, health and wellness, aesthetics, coaching, and consultancy. Whether you are invisible in AI search or simply want to outpace competitors who are not yet paying attention, The GEO Agency gives you the strategy, structure, and execution to lead in the new era of search.

The GEO Agency is based in London, UK. Learn more visit https://thegeoagency.io