Breaking Boundaries in Fashion: The Chrysalis Lab Leads the Upcycling Revolution

MALIBU, CA, July 27, 2023 – The Chrysalis Lab, an avant-garde upcycling fashion brand and studio-meets-retail space, is revolutionizing the industry with its unwavering commitment to sustainability, creativity, and community engagement. Founded by Emma Trask in 2021, an award-winning celebrity stylist and visionary entrepreneur, The Chrysalis Lab is transforming the perception of fashion by crafting unique collections from existing garments and vintage designer clothing.

With a profound mission to foster sustainability and conscious consumption, this Malibu-based studio celebrates individuality and self-expression, inviting clients to actively participate in the transformative upcycling process, aptly known as "chrysalization". Through these collaborative efforts, the studio and its clients breathe new life into old garments, cultivating creativity, environmental awareness, and embracing sustainable fashion practices.

Taking inspiration from the metamorphosis of a butterfly, Emma's label employs various artisan techniques, including knitting, crochet, rope art, and macramé, to upcycle existing garments into beautiful, one-of-a-kind pieces that captivate the senses and epitomize conscious fashion.

"In the depths of fashion's excess, I found my purpose," says Creator and Upcycling Designer Emma Trask. "After twenty years in the fashion styling industry, witnessing the mountains of waste and the relentless cycle of fashion consumption, I knew it was time for change."

Trask expresses her enthusiasm for the brand's mission: "I firmly believe that sustainable fashion is not just a fleeting trend, but a necessity for the future. By offering unique, one-of-a-kind pieces and promoting conscious consumerism, I hope to inspire individuals to make more sustainable choices and contribute to a better fashion industry."

Central to The Chrysalis Lab's ethos is an unwavering commitment to support fellow designers and artisans within the upcycling and repurposed fashion realm. Emma's vision extends beyond her own brand; she aims to build a community of artisans and like-minded individuals who share a passion for sustainable fashion and design. Alongside the meticulously curated gallery collection of upcycled vintage pieces that have undergone the chrysalization process, The Chrysalis Lab also proudly showcases a rotating selection of innovative designers and artisans making significant impacts in the ethical fashion revolution. Through experiential workshops and events, such as the highly popular Taste + Makers series, Emma fosters a sense of community and creates opportunities for collaboration and learning.

With its refreshing approach to fashion, The Chrysalis Lab has garnered attention from fashion enthusiasts and eco-conscious consumers alike, positioning itself as a prominent force in the upcycling fashion movement. For more information about The Chrysalis Lab and to explore its collection of unique, repurposed fashion, please visit https://thechrysalislab.com (https://thechrysalislab.com/).

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29350 Pacific Coast Highway, Suite 8

Malibu, CA 90265

Link to Press Release: https://tinyurl.com/CelebrityStylistEmmaTrask

About Emma Trask

Emma Trask, the founder of The Chrysalis Lab, embarked on her career as a freelance fashion stylist in New York City before strategically relocating to Los Angeles during the rise of celebrity influence in fashion. Leveraging her exceptional fashion expertise and creative talent, Emma became renowned for her styling work with A-list celebrities, including Brad Pitt, Jared Leto, Scarlett Johansson, Cameron Diaz, Keira Knightley, Beyoncé, Tom Cruise, and Carrie Underwood, among others. Her impressive portfolio includes numerous celebrity fashion editorials, as well as a Hollywood Style award in 2009 for her costume designs on The CW Network's relaunch of the hit series Melrose Place.

In 2020, amidst the global pause caused by the pandemic, Emma underwent a profound reassessment of her role within the fashion industry. This introspective period spurred a transformative shift in her perspective and beliefs, ultimately leading her to establish The Chrysalis Lab—an exceptional art studio-meets-retail space that strives to offer limited edition designs and personalized collaborations, catering to eco-conscious individuals who yearn for groundbreaking and exclusive designs that transcend mainstream fashion trends, all while honoring the environment.


For press inquiries:

Elevate PR & Communications

Francesca Venturi


Tel: +39 388 958 2855