About |
The SRX Formula is a UK health and wellness company pioneering a biology-first approach to beauty and healthy ageing.
Founded by Clinical Pharmacist Saima Rashid, The SRX Formula develops Clinical Beauty Protocols that support the biological systems influencing how people look, feel and age. Rather than focusing on single ingredients or traditional beauty supplements, the company applies scientific principles including chronobiology, nutritional science and systems biology to create structured daily protocols.
The company's flagship product, The SRX Beauty Protocol™, is a three-step daily system designed to support skin health, hydration, energy and restorative sleep through coordinated morning, daytime and evening formulations.
The SRX Formula believes that healthy-looking skin is the result of better biology, not simply topical skincare. Its mission is to help people optimise the foundations of healthy ageing through evidence-informed nutrition and lifestyle strategies.
The company continues to develop educational resources, consumer assessments and innovative wellness solutions that bridge clinical science with practical daily routines.
Headquartered in the United Kingdom, The SRX Formula serves customers seeking premium, science-led beauty and longevity solutions.