About |
My name is Howard and I am the founder of The Trickery.
The Trickery has been doing business on-line for 16 years. We started doing flea markets in the summer of '94 with just 35 products. The items were mostly the things most magicians start out doing - Nickels to Dimes, Professor's Nightmare, Thumb Tips, Svengali Decks and the like.
We printed up a mini catalog that was originally done on a typewriter. We decided it was time to enter the world of desktop publishing. We bought a computer. I should really say I bought the computer while my wife was out of town on business. That was the only way to do it! After many trying nights, accidental deletion of files, trial and more notably error, our first real mini catalog was complete. The next step was simple, open a web site and go on-line. The problem was that I didn't know how to go about that. None of my friends knew anything about creating pages. I bought a program and book and taught myself HTML. This was a long and invaluable learning experience. After many months, The Trickery was born. Things back then weren't as graphic as today. I think Netscape Version 2.0 had just come onto the market. There also was not the vast array of virtual magic shops that you can find today. That's OK. Free enterprise makes the world go round...and means better prices for the consumer.
Our site has been through many looks and design changes. It stands today as one of the most functional magic sites on the net. It is easy to navigate, our search engine is most accurate, you can check the status of your order on-line, and it is secured for ordering. We were the first magic shop to run on-line demos...and proud of this accomplishment! Our products are extremely commercial, practical, and well picked. We don't just buy anything!
Currently, we carry close to 3000 items - 90% of which are stocked!
Today, we take part in local magic conventions, sell our wares mostly through on-line orders, and have a magic studio that is open by appointment only.