Trender Researchâ„¢ Inc. is a consumer technology market research firm that combines expert analysis with the voice of everyday people. Trender Research is dedicated to capturing the voice of various demographic groups with different levels of technical proficiency. Trender Research's expert analysis is supplemented by the contributions of bloggers, called Trenders, who write about their use of tech gadgets and services. The Trenders, who come from all walks of life, share unique perspectives about how technology helps or hinders them in their everyday lives. Through virtual focus groups and surveys, Trenders also serve as a source for quick and candid feedback for clients looking for input on new or existing products or services.