Trendstop.com was launched in 2002 by fashion visionary and St Martins graduate Jaana Jätyri. The company’s trend HQ is in London where a skilled team of trend researchers, analysts and writers spot and forecast global fashion trends. New research and analysis is released daily on to the website to anticipate the needs of global clients who include 1000’s brands, creatives, stylists, celebrities and fashion professionals, from Hewlett Packard to Courtney Love.