About |
I'm a Fractional Marketing Director who works differently. With over 20 years leading marketing for global premium brands, I don't just advise, I embed myself in your business as a strategic partner with genuine commercial accountability. While agencies deliver campaigns and consultants provide recommendations, I take full P&L ownership and drive measurable growth alongside you.
My approach combines the analytical rigour of a CFO with the creative instinct of a brand builder. I've launched over 100 category-defining products, secured premium retail partnerships with major accounts, and built integrated D2C, B2B and distributor strategies that actually convert. From insight-led product development through to go-to-market activation, I understand every stage of the value chain and where the real opportunities hide.
I've operated at the sharp end of premium consumer goods, technology, household and medical devices, entertainment, tourism, travel and hospitality. This cross-sector fluency means I spot patterns others miss and bring battle-tested strategies that translate across industries. I don't rely on marketing playbooks, I audit what's working, ruthlessly eliminate what isn't, and build high-performing systems that scale.
For SMEs ready to accelerate, I offer something rare: senior-level strategic leadership without the overhead of a full-time hire. Whether you need to elevate brand equity, penetrate new channels, or build a marketing function that delivers ROI from day one, I bring clarity, pace and commercial results.