UFM is a premium men’s underwear brand that provides exceptional male support for Sports, Medical, Work or Everyday wear.

Differentiation-UFM underwear products feature our patented adjustable support pouch system.  (Pending in 8 additional countries including the EU)
Proven – Over 9,000+ 5 star reviews.

Value Proposition:

> Anti-Chafe
> Provides good support (and lift) – Very few men’s underwear products provide actual support.  Most just smash you against your thigh.
> Does not lose support through the laundry cycle.
> Isolation – eliminates skin on skin contact.
> Comfort
> Moisture wicking
> Special Applications (See Medical)

Broad Market: UFM verticals:

* All sports (can also be used with a hard protection cup) Everything from the gym to soccer, basketball, golf, hiking fishing….. etc  Any sport that require chafe prevention and good male support.

* Medical – We have a relationship with the AUA for several years.  Due to our unique design, UFMs is the only men’s underwear actually recommended by urologists across the world.  We are also a primary sponsor of Dr Samadi’s Men’s Health radio show on Saturday mornings WOR NYC.  We have been working with the AUA for 4 years now and Urologists all over the world recommend the product.  UFMs are the only Urologist recommended underwear because we are only product that provides actual support with lift.  We are recommended for post-surgery (vasectomy), support due to inflammation or senior sag and incontinence.  UFMs are prefect to lock in Depends style guards to prevent leakage.  

* Work including police and military - UFMs are also popular with men who work on their feet, especially outside and especially guys that work in the heat.  Examples are construction, first responders, medical professionals, drivers, military etc.  

* Every-day - Many men start by wearing our products for Sports or Medical reasons and convert to wearing them 100% for every day.  We also offer an extremely wide sizes from XS-5X.

What Makes UFMs so Special?

All UFM products feature our exclusive patent pending adjustable support system.  Men find it uncomfortable when their junk, sweats, sticks and rubs against their thighs during physical activities. UFM is the only men’s fitness underwear product that provides actual support.  

Other Competitive Products fall into 3 categories:
1.     Standard Boxer Brief – No special technology
2.     Compression: Smash the manhood against the thigh
3.     Isolation Only – Eliminates contact with your thigh but you still dangle.  

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