About

Unimpressed Press is a Boston-area stationery brand dedicated to creating honest, humorous, and refreshingly relatable notebooks for people who are tired of being told to “stay positive.” At a time when people feel overstimulated, overworked, and constantly pressured to put on a happy face, Unimpressed Press offers an alternative: a place to roll your eyes, tell the truth, and write things down without pretending everything is fine.

Founded by Jeff Sussman, Unimpressed Press was born from a simple realization—most stationery brands feel overly earnest or aggressively motivational, even though that’s not how most people actually feel in their day-to-day lives. The brand leans in the opposite direction, celebrating dry humor, self-awareness, and a touch of sarcasm. The result is a line of roughly 30 notebooks designed to reflect the real moods, frustrations, and moments people go through in work, relationships, and life.

Unimpressed Press notebooks feature bold, snarky titles like “Emotional Support Notebook,” “Reasons I Haven’t Left (Yet),” and “Motivational Quotes That Didn’t Work.” Each cover taps into the cultural shift happening across social media and modern mental health spaces—a movement away from toxic positivity and toward honesty, humor, and more realistic approaches to self-care. Instead of pushing forced optimism, these notebooks give people permission to be real.

Every notebook is available in a range of color options, so customers can match the tone of the notebook to their mood—whether that’s calm and muted or bold and dramatic. The product line spans themes including relationships, workplace stress, avoidance tactics, emotional honesty, burnout, and everyday chaos. The humor is sharp but relatable, and the journals still function as practical, high-quality writing tools.

Unimpressed Press products are printed on demand and delivered nationwide, reducing waste and ensuring fresh inventory. This production model also allows the brand to release new titles and colors regularly, keeping up with trends, seasons, and cultural moments. Customers use the notebooks for journaling, therapy homework, work notes, emotional offloading, creative writing, and—sometimes—the occasional passive-aggressive message to coworkers or partners.

The brand resonates especially well with Millennials and Gen Z customers who have embraced the anti-positivity trend on TikTok, Instagram, and Pinterest. Many buyers are drawn to the idea of “honest stationery” as a form of self-care that feels grounded and realistic. The notebooks also make standout gifts for coworkers, friends, partners, and anyone who appreciates humor. They perform particularly well during holidays, office events, Secret Santa exchanges, and gifting seasons where people want something funny, personal, and affordable.

While humor is central to the brand, Unimpressed Press is ultimately about authenticity. Every notebook is designed to give people a space where they don’t have to filter their thoughts or meet anyone’s expectations. It’s stationery made for real life—messy, stressful, funny, complex, and occasionally unimpressed.

With an expanding assortment of titles, fresh seasonal releases, and new color variations added regularly, the brand continues to grow nationwide. Unimpressed Press remains committed to providing writing tools that resonate deeply with how people actually feel and think, offering both practicality and a much-needed dose of honesty.

Unimpressed Press products are available exclusively at www.unimpressedpress.com
, supported by an active presence across social platforms, gift guides, and digital publications.