Virginia Full-Figured Fashion Week (VF3W) is a week long event that focuses not only on fashion but the health and empowerment of full-figured women. We seek to reach this goal by providing an opportunity for businesses that cater to full-figured women to showcase their products and services.
Research has shown that in 2001 nearly 40% of American women were considered “plus size” or “full-figured” (University of North Carolina, 2007) and the trend has risen steadily over the past ten years. Like myself, these women desire flattering, fashionable clothing that is affordable and easily accessible. Full-figured women have proven to be loyal consumers and because desirable plus size clothing is so hard to find, we are guaranteed to be devoted to brands that meet our expectations.
As VF3W embarks on its first year, we are excited about the enormous response and interest from women across the state of Virginia and beyond. It is our goal and expectation to reach at least 1000 full-figured women during this fun filled week. Luxirious accommodations provided by the Holiday Inn & Suites North Beach in Virginia Beach, Virginia.