After 30 years of Marketing with F500 and privately held companies, Peter founded VP Marketing on Demand to work with as many CEOs, GMs, VPS and VPMs as possible. The focus has always been to provide more experience than what an organization thought they needed to ensure that considerable value was delivered with each engagement, with the shortest ramp and the most efficient spend.  Engagements range form serving as the Interim VPM for all or part of Marketing to owning specific projects.

As a strategic and visionary marketing executive and brand champion, Peter has leveraged a unique combination of classical training and entrepreneurial experience at start-ups to transform technology innovations into multimillion-dollar revenue streams, in B2B environments. He offers a collaborative approach to leadership that involves working closely with boards, management teams and cross-functional teams to build marketing organizations that deliver exceptional value to company stakeholders. 

Peter’s subject matter expertise spans all areas of marketing, including go-to-market strategy and execution; brand identity and brand positioning; product development; sales and marketing leadership; customer acquisition and retention; and influencer and analyst relations. A passionate, high-energy, fiscally conscious, and goal-driven marketing executive, he approaches each new challenge with a rare blend of creativity and analytical skills to innovate go-to-market plans and brand strategies that yield measurable results in established and newly-defined target markets.

Peter created and leads a seminar, "The DNA of Demand Creation" and teaches advanced Marketing as part the University of San Francisco's Executive MBA Program.