Valpak Direct Marking Systems, Inc., commonly known as Valpak, is a North American direct marketing company owned and operated by Cox Target Media, Inc. Valpak provides businesses with print, mobile and online advertising solutions and consumers with coupons.
Valpak of Kentucky is a local direct mail and internet marketing company helping businesses connect with consumers through mail, online, and mobile.
1) Coupon envelopes
Valpak prints, packages and ships its coupon envelopes from the Valpak Manufacturing Center (VMC), a $200-million, 500,000-square-foot print production facility in St. Petersburg, Florida. Print inserts in the envelope advertise businesses with coupons for dining, health and beauty, entertainment, automotive, home services and more.
In each of its mailing cycles, Valpak sells the outside of the envelope to select local and national advertisers, who use on-envelope advertising for promotions, marketing campaigns and sweepstakes. Previous advertisers include Food Network, HGTV, CBS and Martha Stewart Living Omnimedia.
2) Coupon mobile apps
Valpak launched its mobile coupon app for iPad and iPhone devices in October 2009. Soon after, Valpak launched Android and Blackberry versions of the mobile app. Valpak integrates its mobile coupons into digital wallet apps Apple Passbook, Google Wallet, Windows Phone Wallet and Samsung Wallet. The Valpak mobile app is free to download and also features augmented reality (AR) technology.
3) Coupon websites
Since 1994, Valpak.com has been a source for printable coupons, promo codes and coupon codes. Today, the coupon company also has a Canadian website: Valpak.ca.