VacationBehavior.com is the leading source of insight about consumer trends that are influencing the innovation of leisure, tourism and hospitality products and services.

Jay Sherman is Insights Chief at VacationBehavior.com. He has helped more than forty Global 2000 firms and leisure and tourism businesses innovate successful new products, services and experiences. Partners include top global advertising and strategy firms.

Mr. Sherman started his career in tourism as ski instructor in college. He held management positions in resort marketing, hotel management, consumer research and innovation consulting before founding VacationBehavior.com.