Vastra represents a new paradigm in wellness, based on an ancient tradition. Vastra is an ancient word from Sanskrit that translates to 'clothing' or fabric', and in the context of the modern world it stands for clothing that is pure, natural and that promotes life, health and longevity.*
Our mission is to promote health and wellness through clothing that is dyed fully with medicinal plants and herbs. Through this concept, which is a gift from the 5000 year old medicine system of Ayurveda to the modern world, we aspire to not only help heal the individual body, mind and spirit, but also the planet at large through practices that are fully natural and sustainable.
The Vastra project is an intersection of different dreams, spanning the East and the West, with a common vision. A series of synchronistic events brought the Vastra team together, bonded by a passion for health, nature and sustainability. Over a year of heart-based conversations, we forged new friendships and aligned our dreams, giving birth to Vastra, and connecting Kerala, India, with North America. This is an evolving story, and we are committed to staying true to our mission and making the world our community.
KERALA AND AYURVEDA
Kerala, the southern most state in India , has become synonymous with Ayurveda due to its popularity as an Ayurvedic tourism destination. Blessed with a conducive climate and an abundance of plants and herbs used in the Ayurvedic system of medicine, Kerala is also the first state to achieve 100% literacy in India. In the local language, Malayalam, the name of the state translates to ' land of coconuts'. Ayurveda finds strong roots in Kerala and the Western Ghats that runs through the state is believed to host the most diverse flora and fauna used in Ayurveda.
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, or cure any disease.