VeryFirstTo.com is the first and only website that enables individuals to be the first to know about, and have, newly launching luxury products and experiences. It showcases the most desirable items within the world of technology, fashion, home, leisure, beauty and beyond; as well as the latest must attend venues and events.

The site is curated with inspiration from our panel of Connoisseurs’ scoring on our ongoing Luxforecast and Awards.

Our Connoisseurs are Leanne Benjamin OBE (Principal dancer Royal Ballet); Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Tom Chapman (CEO and Co-founder of MATCHESFASHION.COM); Professor Wendy Dagworthy (Royal College of Art’s Head of Fashion); Giles Deacon (Fashion Designer); Poppy Delevingne (Model and British Fashion Council ambassador); Sir John Hegarty (Founder. Creative. BBH); Wayne Hemingway MBE (Co-founder of Red or Dead; Chair of Building for Life; Founder of HemingwayDesign); Katie Hillier (Jewellery and accessories designer); Luke Johnson (Chairman of Royal Society of Arts; former Chair of Channel 4; Chairman of Patisserie Valerie and Gail’s and FT columnist); Nadav Kander (Photographer); Bip Ling (Blogger; DJ and Model); Zara Martin (TV presenter and DJ); John Mathers (CEO, the Design Council); Alex Proud (Founder of: Proud Galleries, Proud2, Proud Cabaret); Michael Ward (Managing Director of Harrods); Professor Louise Wilson OBE (Course Director MA Fashion, Central Saint Martins College of Arts & Design).

No item is on the site for longer than 59 days from release.