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Vision Promotional Group Announces the Launch of New Diamond Buying iPhone App!

Vision Promotional Group is proud to announce the launch of "The 4 C's Interactive DIAMOND Buying Guide" app for iPhone. The application was released in the iPhone App Store March 22 and is designed to provide a fully interactive diamond educational experience that takes the intimidation out of shopping for a diamond.

"Our 4 C’s Interactive Diamond Buying Guide Software is a result of 4 years research and development.” says Vision Promotional Group founder Bernie J. Dufrene. "It was created to offer the user a friendly, fun way of learning about diamonds by assisting the process through the use of creative animations and modern technology to drive the process.  Everything else out there is images…or pictures that are not easy to understand and can be confusing."

The iPhone adaptation of VPG's interactive diamond buying guide provides a full explanation of cut, color, clarity and carat weight, complete with three dimensional images and comprehensive, easy to understand content.

It also includes answers to the most frequently asked questions consumers have when buying a diamond engagement ring

"[It's] designed to be the most comprehensive, high tech, user friendly educational diamond buying guide on the market," says Dufrene.

Vision Promotional Group is a marketing communications and brand management firm. The company specializes in providing jewelers with a complete line of marketing and communications services designed to build their brand and grow their business.

"VPG specializes in supporting every phase of your marketing effort," says Dufrene. "Our primary focus is the development of communications that both enhance your image and promote your products and services."

VPG offers professional branding and reputation management, including direct marketing, website design, iPhone and iPad application development, social networking management, & graphic design.

"We offer our clients a top-down, organization-wide approach to creating unprecedented levels of customer satisfaction and loyalty," states Dufrene. "This…builds a culture where service providers know how to give truly exceptional service and leaders are committed to putting customer needs at the heart of their decisions."

More information on "The 4 C's DIAMOND Buying Guide" application for iPhone can be found at the iPhone App Store by searching for 'The 4 C's Diamond' or by visiting VPG at www.VisionPromotionalGroup.com