Our Mission:
To promote Mount Dora, with a focus on its historical downtown, fostering business awareness through various marketing activities including event production, event sponsorship, marketing, media relations & other promotional activities for the purposes of stimulating, enhancing and maintaining the economic vitality of our local business community.

Legally incorporated in 1995 as a non-profit organization, formerly known as the Mount Dora Village Merchants & Business Association, Inc., Visit Mount Dora, Inc. was created by a group of dedicated volunteers wanting to make a difference for its town for the purposes of promoting Mount Dora. Today, nearly 20 years later, this group remains committed to promoting the town's events, businesses and other non-profit groups that contribute to making our historic town the wonderful quaint experience that is Mount Dora.

Visit Mount Dora, Inc. currently represents approximately 90+ businesses and associations located in the downtown area. The Association's Board of Directors represents the group in its initiatives, which is primarily focused on promoting Mount Dora through event-centered marketing and event production. The general membership also meets on a bi-monthly basis at a casual meet and greet in member businesses.

The Association has developed an annual marketing plan, which measures on a quarterly basis its effectiveness, and markets Mount Dora utilizing a broad range of media including print, radio, TV and the Internet. Additionally Visit Mount Dora, Inc. is also responsible for facilitating three of the town's major events, including the annual Spring Collectibles & Crafts Show and October nationally ranked Craft Fair.