The Wayin Zero-Party Data Platform makes it easy for non-technical business users to create engaging, interactive marketing experiences that collect preference insights and purchase intentions at speed and scale across all channels.

Marketers can select from over 85+ different interactive marketing experiences and data capture mechanics that offer a value exchange in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to interactive videos, mobile apps to in-venue screens, social stories to ad units, and many more.

From the largest screen to the smallest ad unit, Wayin-powered interactive experiences collected over 1.3 billion zero-party data records for the world’s leading brands in the past two years alone.