Wolves Not Sheep is a brand innovation consultancy for restless businesses in pursuit of uncommon growth. Designed to traverse innovation, branding and experiences, we help change-seeking C-suites and founders hunt for what’s next.

As a collective of talented specialists, advisors and entrepreneurs, we form a multi-disciplinary team of creators with hands-on experience in internal innovation teams, external agencies and startups. This gives us unique expertise in upstream strategy with downstream insight that we dedicate to clients looking for opportunities that lie just outside their comfort zones.