Throughout history, social movements (mass actions) like World Animal Day, have always been a major vehicle for ordinary people’s participation in politics, and key in fighting for social justice and reform. The lives of animals are profoundly affected by the actions of individuals, businesses, and nations. It’s therefore essential that, as sentient beings, their rightful status as recipients of social justice is established and translated into effective animal protection. World Animal Day embraces all animals and the unique concerns of each, in every country, and makes animals front-page news. Through increased awareness and education, we can help develop a compassionate culture which feeds into legal reform and social progress to make this world a fairer place for all living creatures. A world where animals are recognised as sentient beings and full regard is always paid to their welfare. World Animal Day has already brought about a significant and lasting contribution towards advancing animal welfare standards, and its influence will only continue to grow. We regularly receive heart-warming messages from people keen to tell us about what being involved with World Animal Day has helped them achieve and we’d like to share a few of these phenomenal victories with you now.