About

XertXetin Records (currently operating under 7903977 Records DK) is an independent record label and creative production company led by global artist, producer, and technologist Mert Çetin, known professionally as XertXetin. The label develops cutting-edge AI music video technologies, produces original EDM and experimental releases, and merges meme culture with digital art to reach worldwide audiences.

Operating across the fields of music production, digital design, and AI innovation, XertXetin Records collaborates with artists and developers pushing the boundaries of visual and sonic creativity. The label’s releases have generated millions of streams and views globally across platforms such as Spotify, Apple Music, VEVO, and YouTube.