YUJ Designs is a top 5 User Experience (UX) and User Interface (UI) design studio in Pune India.

Spectrum of Services

UX Strategy

UX Teams setup.
UX Business strategy.
Future products definition

User Research

User Interviews, contextual inquiry, surveys, card sorting, focus groups.
Formative and Summative usability tests.

Interaction Design

Information Architecture. Task flow analysis and redesign.
High Level Concept Design. Detailed Wireframes.
Interaction design specs and standards.

Visual Design

Visual Design concepts and strategy.
Page types, patterns and style guide.
Icons, Illustrations and Animation.


Production Graphics.

Focus on user's unmet needs

Set measurable goals, both business and users
Users tasks are important not features and functions
Test it with real users iterate often & revise.
Capture user's expectations, motivations, needs and goals

Portfolio covers breadth of industry domains

E-commerce, Aerospace, Healthcare, Energy, Legal, Enterprise Security, Telecom, IT and ITES, Technology, Construction, BFSI, Supply Chain, Education, Hospitality, Travel, Publishing, Investments, Media, Life       Sciences, Manufacturing, Bio-tech, Airlines, Sports, Networking, Sales etc.

Key Customers

Achilies, Agilent, Alaska Airlines, Amdocs, Bosch, Comcast, Ebay, Honeywell, Intel, Lifetechnologies, Mcaffee, Paypal, Stubhub, Uniken, Zycus and many more from startups to fortune 500 companies

Critical UX


Smart Design Talent , Critical UX, Practice Informed UX Design

Type of work

iOS, Andriod, Responsive Web, Digital TV, B2B, IOT, B2C, Portals, Intranets, Bigdata


India, US, UK, Israel, Malaysia, Dubai, Muscat

People Talent

Talented Hires from Clemensen University, IDC-IIT Bombay, Copenhagen Institute Of Interaction Design (CIID), National Institute of Design (NID), Symbiosis Institute of Design (SID), Maeer's MIT Institute of       Design, WESchool etc.

Trained In

Industrial Engineering, Human Factors, Design Management, User Research, Interaction Design, Visual Design, Ergonomics, Pyschology, Product Design, Information Architecture, Usability Testing, Prototyping.

In the community

Paper's, Publications

USID (India Foundation), upa(usability professionals association), uxpa, Samir Chabukswar had been interviewed for a book titled 'gloabl ux design and research in a connected world' by Whitney Quesenbery and       Daniel Szuc
Speaker at
IWIPS, Industrial Design & Innovation Summit, UX India Conference.

Important Factors for Good UX Set up

Talent Fitment

UI is not UX. Good looking UIs are not necessarily usable. Need a talent who understands - Visual ergonomics, Cognitive psychology, Usability principles for human behavior and demonstrate direct impact of these on       designs. Years of experience is NOT equal to quality of experience.


Goal driven practice that marries business and user goals. Defining eco-system users, customers, influencers. User personas and their journey mapping and IA. Competitive analysis. KPIs / UX metrics. User tasks,       scenarios and screen flows. Usability studies - Qual and Quant. Design standards

Design Management

Stakeholder workshop, interviews and goal setting. Employee methodology, following processes for design conceptualization, innovation, strategy and implementation. Keeping up with trends and learnings. Best design       fitment through critique sessions. Project management timelines, reviews and approvals.

Design Culture

Design reviews and debate sessions. Cross pollination opportunities as need arrises. Learning brown bag sessions. Co-creation on design challenges and innovation opportunities. Keep upgrading processes, approaches       and method. Other respite activities and session.

Organization Structure

Functional alignment of resources - consulting with projects and assignments. UX champion with a lean reporting structure. UX function reporting into the CEO / CTO. Good mix of interaction and visual designers with HTML team part of the org.

Company Wide Awareness

Basic exposure to UX benefits, ROI and methodology to product managers, project managers and engineers. Bake time, efforts and money into project budgets. Let people peep into usability studies. Demonstrate       design dividends and successes. Push the envelope attitude.

Design Methodology and Philosophy

Design thinking: It’s a strategic approach for innovation

Finding simplicity in complexity
Beauty as well as functionality
Improving quality of experience
Creating elegant solutions
Serving the needs of people

Users and business (win-win design)

Users and their needs

Users’ and their needs. Core users of the product –user groups, critical/important groups, issues, challenges faced, frequency and its importance to users jobs.