YUJ Designs is a top 5 User Experience (UX) and User Interface (UI) design studio in Pune India.
Spectrum of Services
UX Teams setup.
UX Business strategy.
Future products definition
User Interviews, contextual inquiry, surveys, card sorting, focus groups.
Formative and Summative usability tests.
Information Architecture. Task flow analysis and redesign.
High Level Concept Design. Detailed Wireframes.
Interaction design specs and standards.
Visual Design concepts and strategy.
Page types, patterns and style guide.
Icons, Illustrations and Animation.
Focus on user's unmet needs
Set measurable goals, both business and users
Users tasks are important not features and functions
Test it with real users iterate often & revise.
Capture user's expectations, motivations, needs and goals
Portfolio covers breadth of industry domains
E-commerce, Aerospace, Healthcare, Energy, Legal, Enterprise Security, Telecom, IT and ITES, Technology, Construction, BFSI, Supply Chain, Education, Hospitality, Travel, Publishing, Investments, Media, Life Sciences, Manufacturing, Bio-tech, Airlines, Sports, Networking, Sales etc.
Achilies, Agilent, Alaska Airlines, Amdocs, Bosch, Comcast, Ebay, Honeywell, Intel, Lifetechnologies, Mcaffee, Paypal, Stubhub, Uniken, Zycus and many more from startups to fortune 500 companies
Smart Design Talent , Critical UX, Practice Informed UX Design
Type of work
iOS, Andriod, Responsive Web, Digital TV, B2B, IOT, B2C, Portals, Intranets, Bigdata
India, US, UK, Israel, Malaysia, Dubai, Muscat
Talented Hires from Clemensen University, IDC-IIT Bombay, Copenhagen Institute Of Interaction Design (CIID), National Institute of Design (NID), Symbiosis Institute of Design (SID), Maeer's MIT Institute of Design, WESchool etc.
Industrial Engineering, Human Factors, Design Management, User Research, Interaction Design, Visual Design, Ergonomics, Pyschology, Product Design, Information Architecture, Usability Testing, Prototyping.
In the community
USID (India Foundation), upa(usability professionals association), uxpa, Samir Chabukswar had been interviewed for a book titled 'gloabl ux design and research in a connected world' by Whitney Quesenbery and Daniel Szuc
IWIPS, Industrial Design & Innovation Summit, UX India Conference.
Important Factors for Good UX Set up
UI is not UX. Good looking UIs are not necessarily usable. Need a talent who understands - Visual ergonomics, Cognitive psychology, Usability principles for human behavior and demonstrate direct impact of these on designs. Years of experience is NOT equal to quality of experience.
Goal driven practice that marries business and user goals. Defining eco-system users, customers, influencers. User personas and their journey mapping and IA. Competitive analysis. KPIs / UX metrics. User tasks, scenarios and screen flows. Usability studies - Qual and Quant. Design standards
Stakeholder workshop, interviews and goal setting. Employee methodology, following processes for design conceptualization, innovation, strategy and implementation. Keeping up with trends and learnings. Best design fitment through critique sessions. Project management timelines, reviews and approvals.
Design reviews and debate sessions. Cross pollination opportunities as need arrises. Learning brown bag sessions. Co-creation on design challenges and innovation opportunities. Keep upgrading processes, approaches and method. Other respite activities and session.
Functional alignment of resources - consulting with projects and assignments. UX champion with a lean reporting structure. UX function reporting into the CEO / CTO. Good mix of interaction and visual designers with HTML team part of the org.
Company Wide Awareness
Basic exposure to UX benefits, ROI and methodology to product managers, project managers and engineers. Bake time, efforts and money into project budgets. Let people peep into usability studies. Demonstrate design dividends and successes. Push the envelope attitude.
Design Methodology and Philosophy
Design thinking: It’s a strategic approach for innovation
Finding simplicity in complexity
Beauty as well as functionality
Improving quality of experience
Creating elegant solutions
Serving the needs of people
Users and business (win-win design)
Users and their needs
Users’ and their needs. Core users of the product –user groups, critical/important groups, issues, challenges faced, frequency and its importance to users jobs.