About

ZHARMIE is a multi-brand creative ecosystem operating across fashion, digital marketing, IT, brand management, nightlife, events and entertainment. The platform is focused on building structured, scalable brands that connect culture, creativity and modern digital strategy into one unified system.

Founded by Zamad Adebayo Akanji, known publicly as Zharmie, the ecosystem is designed as a connected network of ventures rather than standalone projects. It represents a long-term approach to building independent brands that operate together under one structured creative and business system.

The ecosystem includes Zharmie1.0, Defiance Studio, Zharmie Studio and Zharmie Autos, each operating within a defined role that contributes to the overall development and expansion of the ZHARMIE brand system.



Defiance Studio (Fashion & Identity)

Defiance Studio focuses on fashion and streetwear development built around identity, confidence and modern youth culture expression. The brand reflects a design direction centred on individuality, boldness and cultural influence within contemporary streetwear.



Zharmie Studio (Digital & Brand Systems)

Zharmie Studio operates within digital marketing, brand management, creative direction and e-commerce development. It focuses on building structured online brands, improving digital presence, and developing systems that support long-term brand growth and scalability through strategy, content direction and execution.



Zharmie Autos (Automotive Venture)

Zharmie Autos functions as a dealership-focused venture operating across Nigeria, dealing in automotive sales, sourcing and vehicle distribution. It extends the ecosystem into real-world commerce, connecting lifestyle, mobility and business development within the automotive sector.



IT & Digital Systems

The ecosystem also includes IT and digital systems development that supports the technical infrastructure behind brand building, online presence and digital operations. This ensures all ventures within ZHARMIE are supported by structured digital frameworks.



Nightlife & Entertainment

ZHARMIE is additionally active within nightlife and entertainment, developing curated events that connect music, fashion and cultural experiences. These projects are designed to engage modern youth culture and build strong audience-driven experiences across entertainment spaces.



Artist Management & Development

A key part of the ecosystem includes artist management and development, working with emerging artist Deezer Boy. The focus is on creative direction, audience growth, brand positioning and long-term career development within the music and entertainment industry.



Born on 6 February 2002, Zamad Adebayo Akanji represents a new generation of entrepreneurs combining digital marketing, IT, brand management and creative direction to build structured cultural ecosystems across both digital and physical industries.

ZHARMIE continues to evolve as a long-term creative platform designed to connect fashion, marketing, technology, entertainment and culture into one unified vision focused on growth, identity and cultural impact.



Official Links

Website: https://zharmiestudio.com
Instagram: https://www.instagram.com/zharmie1.0
TikTok: https://www.tiktok.com/@zharmie1.0
X (Twitter): https://x.com/zharmiepro